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SCALE WINE GROUP

Scale Wine Group represents a curated portfolio of domestic and imported boutique wine brands to increase their visibility in national and international markets.

DESMOND ECHAVARRIE, MS

CEO & Owner

Desmond “Des” Echavarrie founded Scale Wine Group in 2016 with a vision to represent a portfolio of small, dynamic wine producers on a national scale. Des and his team are responsible for the promotion and wholesale sales of over 20 boutique wine brands across the United States and abroad.

Before starting Scale Wine Group, Des was the director of sales for Realm Cellars, where he managed the wholesale and direct sales channels for the highly sought-after Napa Icon. Prior to Realm, Des was a senior wine advisor at Soutirage helping clients build some of the world’s greatest wine collections.

Earlier in his career he served as a sommelier at Thomas Keller’s The French Laundry in Yountville, Calif. During his tenure at the restaurant, Des achieved the title of Master Sommelier from the Court of Master Sommeliers in 2012.

Originally from Arizona, his career began at The Phoenician Resort in Scottsdale under the mentorship of Greg Tresner, MS and continued in Las Vegas where he worked as a sommelier in some of the city’s most-respected restaurants and hotels, such as The Bellagio Resort and the Wynn Las Vegas.

While his duties at Scale have grown with the company, his role as husband to Genevieve Echavarrie and father to Eloise are still the most rewarding.

KELLY STETINS

Chief Operating Officer

Kelly’s contribution to Scale cannot be overstated. As COO, she is responsible for helping build momentum for our wines while paying great attention to every detail of our business. Her diligent acumen and infectious conviviality allow Scale to operate at a very high level.

Coming from a long line of hospitality professionals, Kelly started her career in high school working at the Lakes Country Club in Palm Desert where her father was then managing. Her love of guest service and club management led her to study Hotel Administration at UNLV. During college Kelly helped manage Spanish Trail Country Club and The Stirling Club in Las Vegas. In 2009 she assumed a prestigious post as the Assistant Clubhouse Manager for the University Club of Chicago. Kelly now lives in Napa with her husband Ryan, a local restaurateur, and their son Lincoln.,

WILLIAM DALE

Vice President

In his role as Vice President at Scale Wine Group, Will brings more than a decade of national sales experience and a proven track record for giving a voice to family-owned wineries from Napa and Sonoma. He excels at building the right relationships with distributors and accounts to promote small, dynamic brands through restaurant and retail placements.

Having held various positions in the wine and hospitality field since high school, William has developed an incredible passion for telling the story of what makes the wines he shares unique. As the national sales manager for Barnett Vineyards for six years before joining Scale, William built and managed wholesale partnerships that resulted in Barnett doubling their sales in several key markets. He successfully launched new markets for the brand while strengthening existing distributor partnerships building a network of exceptional wholesale representation.

His career in the wine world began with Trefethen Family Vineyards, where he hosted guest tastings, focused on direct to consumer wine sales, hospitality and events. Following several years with the Trefethen family, William transitioned to Astrale e Terra, a small winery in the Atlas Peak AVA. A native Californian, William graduated from Pacific Union College in Angwin, Calif. with a Bachelor of Science in Business Administration—Management.

FRANCES L. KAHN

Communications Manager

Frances L. Kahn is responsible for communications between distributors and wholesale accounts. She manages the transition of wine between producers, warehouses and fulfillment houses, keeping a close eye on inventory and facilitating follow up on behalf of the team for distributors, sales representatives, brand managers and accounts. She is also integral in compiling sales reports and market visit recaps.

Her career in wine began at WineBid, one of the world’s most revered online wine auction organizations, where she was responsible for the the photos that accompanied each lot. Here she became very educated in the world of fine wine, while honing a keen attention to detail and organization.

Entering the restaurant and hospitality profession at 18 years of age, she held various positions in Napa Valley, including roles with luxury wine country properties including Solage, an Auberge Resort, and Calistoga Ranch.

Frances attended Santa Rosa Junior College for the Sustainable Ag program, focusing on Soil Science.